Hidden Struggles / Start Today (Montana opioid spots, 2026)

Research notes

US-MT. Discovered 2026-10-22 for #17. Known only from the DPHHS YouTube channel (uploaded about six months before 2026-10-22); no press release or campaign page found, so the campaign name, message and target behaviors are inferred from spot titles and should be checked by watching the spots. Unverified (no page found that credits the agency): the five-digit job-number prefix matches Asher Agency's earlier DPHHS spots, and Asher presented 'plans for future campaigns' in 2024, but no page credits Asher for these. Funding source not found; Montana Opioid Abatement Trust (settlement) funding not indicated by any source. Procurement search 2026-10-22: No award naming the 2026 spots found; Montana's procurement and transparency sites were not searchable by campaign. The July 2024 SUD Strategic Taskforce agenda lists 'ASHER Media: Past Opioid Campaigns and Plans for Future Campaigns', consistent with Asher Agency as DPHHS's opioid media contractor (possible vendor). USAspending shows a 2020 DPHHS SOR subaward to Learfield Communications for 'media' (USD 176,000).