TAK NAK
“Tak Nak”
Malaysia's first national anti-smoking campaign, launched by the Ministry of Health in 2004. Its graphic ads used the slogan 'Tak Nak' (Malay for 'Don't want').
- Years
- 2004–now
- Country
- Malaysia
- Topic
- Tobacco
- Asks people to
- Never startStop
- Strategy
- Fear appealSocial norms
- Channel
- OutdoorPrintTV
- Audience
- AdultsYouth
Evidence
ObservationalPositive
International Tobacco Control Malaysia cohort of 2,006 adult smokers (Lee 2015): campaign impact was linked to stronger quit intentions, working through thoughts about smoking harm, fear and perceived social disapproval.
Sponsor (who paid)
- Ministry of Health Malaysia Foreign government, funder
Credits (who made it)
Not recorded yet.
Sources
- Lee WB et al. Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign. J Health Commun 2015;20(10):1166-76 evaluation · 2015 · DOI 10.1080/10810730.2015.1018565 · PMID 26054867
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Launch year 2004 from secondary memory.
Record cases/my-tak-nak.json, updated 2026-10-22· Link to this campaign