Click It or Ticket (North Carolina, 1993)
“Click It or Ticket”
North Carolina launched the first statewide Click It or Ticket program in October 1993 (US-NC), coupling concentrated seat-belt enforcement with heavy publicity under the Governor's Highway Safety Initiative. It became the model for regional programs and the national NHTSA mobilization from 2003.
- Years
- 1993–now
- Country
- United States
- Coined
- Click It or Ticket
- Topic
- Traffic safety
- Asks people to
- Start
- Strategy
- Policy pairedSimple instruction
- Channel
- EventsOutdoorRadioTV
- Audience
- General public
Evidence
ObservationalPositive
North Carolina showed substantial increases in belt use after the 1993 statewide program, reportedly to over 80%; in 2002 multi-state tests, belt use rose most in states with full enforcement-plus-publicity implementation (Solomon 2004; Reinfurt 2004).
Sponsor (who paid)
- North Carolina Governor's Highway Safety Program State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Booze It & Lose It 1994–now
Sources
- Reinfurt DW. Documenting the sustainability of a mature Click It or Ticket program: the North Carolina experience. J Safety Res 2004;35(2):181-8 evaluation · 2004 · DOI 10.1016/j.jsr.2004.03.009 · PMID 15178237
- Solomon MG, Compton RP, Preusser DF. Taking the Click It or Ticket model nationwide. J Safety Res 2004;35(2):197-201 reference · 2004 · DOI 10.1016/j.jsr.2004.03.003 · PMID 15178239
Research notes
US-NC. State highway-safety campaign framed as injury prevention; the national NHTSA version (2003-) should be its own record if added, with related set both ways. Taxonomy gap: no seat-belt/traffic-safety topic. Ad library search: "NC Governor's Highway Safety Program", "NCDOT", "Click It or Ticket". Evaluation links reviewed 2026-10-22: Solomon 2004 (national rollout of the model) set to reference here and cited as an evaluation on nhtsa-click-it-or-ticket.
Record cases/nc-click-it-or-ticket.json, updated 2026-10-22· Link to this campaign