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Fentanyl Kills (Dare County)

“Fentanyl Kills”

Dare County (Outer Banks) Department of Health and Human Services mass public awareness campaign on fentanyl, run October 2022 to June 2023 with $40,000 of opioid settlement money on radio, a Manteo billboard, and posters and stickers with a QR code, alongside fentanyl test strips and naloxone dispensers at partner businesses; continued afterwards without settlement funds.

Years
2022–now
Country
United States
Budget
$40,000 in opioid settlement money, October 2022 to June 2023 (Island Free Press, citing a county report).
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeStart
Strategy
Fear appealSimple instruction
Channel
OutdoorPrintRadioSocial (paid)
Audience
General public

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

  • Dare County Department of Health and Human Services State local government, creator
  • Dare County opioid settlement funds Settlement funded, funder (Oct 2022-Jun 2023)

Credits (who made it)

Not recorded yet.

Sources

  1. Island Free Press: Tracking Dare County's opioid settlement spending programs (4 Nov 2024) news · 2024
  2. OBX Today: Public Health encourages community participation in fentanyl education campaign news

Research notes

US-NC. Small county campaign filed as an example of settlement-funded local media. Social/digital ads are from the OBX Today search snippet (not opened). No agency named. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).

Record cases/nc-dare-county-fentanyl-kills.json, updated 2026-10-22· Link to this campaign