web.archive.orgMore Powerful NC
“Together, we are more powerful than opioids.”
North Carolina Department of Justice and DHHS opioid awareness campaign launched in 2019 under Attorney General Josh Stein and DHHS Secretary Mandy Cohen with the message that together North Carolinians are more powerful than opioids, giving steps for safe storage, use and disposal of pain medicines, naloxone and treatment resources; from 2021 its site became the state's public hub for opioid settlement information and spending.
- Years
- 2019–now
- Country
- United States
- Budget
- "funded by the NCDOJ, the NCDHHS, their partners and generous donors" (campaign site).
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Seek helpStartTalk to someone
- Strategy
- Service linkSimple instructionTestimonial
- Channel
- EventsSocial (organic)Website
- Audience
- General publicParents
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- North Carolina Department of Justice (Attorney General) State local government, funder and creator
- North Carolina Department of Health and Human Services State local government, funder and creator
Credits (who made it)
- Ipso Creative Digital source
Executions (individual ads)
- More Powerful NC anthem video 2019 · website · vimeo
Sources
Research notes
US-NC. morepowerfulnc.org showed 'Maintenance Mode' on 2026-10-22; read via Wayback. Credits checked 2026-10-22 against fetched pages: Ipso Creative ('Developed by' footer credit on the site; website build, not ad creative). No paid ad flights after 2021 were found; filed because the brand and site stayed active through 2024 as the settlement hub. Launch year 2019 from search snippets (NCDHHS blog not opened - ncdhhs.gov blocks curl). Vimeo id 327302640 is the home-page embed; Vimeo oEmbed did not return metadata, so the title is from the page caption. Ad library search: "More Powerful NC". Discovered 2026-10-22 for #17.
Record cases/nc-more-powerful-nc.json, updated 2026-10-22· Link to this campaign