More Than A Game
North Carolina DHHS Problem Gambling Program's help brand and website launched in March 2024 as online sports betting went live, with a text line, campus prevention education with EPIC Risk Management, school curricula and a March Madness responsible gaming push with Tar Heel Athletics, telling people that free help is available if gambling becomes more than a game.
- Years
- 2024
- Country
- United States
- Budget
- House Bill 347 added USD 2 million to the state budget for problem gambling prevention, treatment and services (not campaign-specific).
- Topic
- Gambling
- Asks people to
- RecognizeSeek help
- Strategy
- Service linkTrusted messenger
- Channel
- EventsHotlineSchoolSMSWebsite
- Audience
- AdultsYoung adultsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- North Carolina Department of Health and Human Services, NC Problem Gambling Program State local government, creator and funder
- EPIC Risk Management Industry, partner (campus prevention education)
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Thin as a media campaign: the release describes a website, text line, campus and school education and a March Madness campaign with Tar Heel Athletics, but no paid ads were found. EPIC Risk Management is a gambling harm consultancy funded largely by operators (recorded as industry); check. Prevalence figures (5.5% of adults, 10% of youth) are from the release; check before quoting.
Record cases/nc-more-than-a-game.json, updated 2026-10-28· Link to this campaign