NCSDR/NHTSA drowsy driving educational campaign
Federal educational campaign against drowsy driving planned in the late 1990s by NIH's National Center on Sleep Disorders Research and the National Highway Traffic Safety Administration, based on an expert panel report that named young men, shift workers and people with untreated sleep disorders as the groups most at risk.
- Years
- 1998–now
- Country
- United States
- Topic
- SleepTraffic safety
- Asks people to
- RecognizeStop
- Strategy
- Simple instruction
- Channel
- PrintWebsite
- Audience
- AdultsYoung adults
Evidence
NoneUnknown
No outcome evaluation found; the 1998 expert panel report set the campaign's direction.
Sponsor (who paid)
- National Center on Sleep Disorders Research (NHLBI, NIH) Federal government, co-lead
- National Highway Traffic Safety Administration (NHTSA) Federal government, co-lead
Credits (who made it)
Not recorded yet.
Related campaigns
- Drowsy Driving Prevention Week 2007–now
Sources
- Drowsy driving and automobile crashes reference · 1998 · DOI 10.1037/e450312008-001
- National campaign against drowsy driving history · 1995 · DOI 10.1016/s1075-4210(05)80035-5
Research notes
Target groups from general knowledge of the 1998 report; confirm against it. A 2009 state partnership radio campaign aimed at shift workers and young drivers (OpenAlex W4255018076) is a possible separate case. Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/ncsdr-nhtsa-drowsy-driving-campaign.json, updated 2026-10-23· Link to this campaign