Opioids: Take Care, Be Aware
“Take Care, Be Aware”
North Dakota Behavioral Health Division prevention media campaign on prescription opioid safety and overdose, funded by the federal State Opioid Response grant, with billboards and other messaging urging people to know what is in their pain medication, store and dispose of it safely, recognize overdose signs, keep naloxone on hand and be there when someone asks for help. A state slide deck dates the billboard campaign launch to November 2020; HHS still lists it among its prevention media campaigns.
- Years
- 2020–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeStart
- Strategy
- Simple instruction
- Channel
- OutdoorSocial (paid)Website
- Audience
- AdultsGeneral public
Evidence
NoneUnknown
No evaluation found. A SOR grant objective aimed to extend the messaging to nearly 588,500 North Dakotans (grant record, search snippet).
Sponsor (who paid)
- North Dakota Department of Health and Human Services, Behavioral Health Division State local government, funder and creator
- SAMHSA State Opioid Response grant Federal government, funder
Credits (who made it)
Not recorded yet.
Sources
Research notes
US-ND. The HHS prevention page was fetched and names the campaign; the November 2020 launch date and message list come from a search-result summary of the HHS fentanyl awareness slide deck, which now returns 404 (and is not in the Wayback Machine), so treat as unverified. HigherGov grant page not opened. No ads, vendor or settlement funding found. Channel list provisional. Discovered 2026-10-22 for #17. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/nd-opioids-take-care-be-aware.json, updated 2026-10-23· Link to this campaign