This Side Up infant T-shirts (Nebraska)
“This side up”
Infant T-shirts printed 'This side up' handed out at Nebraska birthing hospitals with SIDS risk reduction materials, as a wearable reminder of back sleeping.
- Years
- 2007–now
- Country
- United States
- Topic
- Infant sleep
- Asks people to
- Substitute
- Strategy
- Simple instructionWarning label
- Channel
- Packaging
- Audience
- ParentsNebraska mothers of newborns
Evidence
ObservationalNo effect
Survey of 2004 births (26% response): half received a shirt; neither the shirt nor SIDS information predicted back sleeping after adjustment.
Sponsor (who paid)
- Nebraska birthing hospitals / state health partners (not verified) State local government
Credits (who made it)
Not recorded yet.
Related campaigns
- Back to Sleep 1994–now
Sources
- Barnes-Josiah DL et al. Effect of 'this side up' T-shirts on infant sleep position. Matern Child Health J 2007 evaluation · 2007 · DOI 10.1007/s10995-006-0124-9 · PMID 16817000
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Sponsor not stated in abstract; authors likely Nebraska DHHS. Similar shirts were distributed elsewhere (e.g., NICHD, verify). startYear 2007 is the earliest dated source found, not a confirmed launch year.
Record cases/ne-this-side-up-t-shirts.json, updated 2026-10-23· Link to this campaign