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nfl.com

NFL PLAY 60

Also: Fuel Up to PLAY 60 · NFL PLAY 60 FitnessGram Partnership Project

The National Football League's youth health campaign, launched in 2007, urging children to be active for at least 60 minutes a day, delivered mainly through school programmes such as the PLAY 60 Challenge and Fuel Up to PLAY 60 and through team and league events.

Years
2007–now
Country
United States
Topic
NutritionPhysical activity
Asks people to
Start
Strategy
Simple instructionTrusted messenger
Channel
EventsSchoolWebsite
Audience
Youth
Kindergarten through grade 12 students, mainly in NFL franchise markets.

Evidence

Quasi-experimentalPositive

NFL PLAY 60 FitnessGram Partnership Project: 50,000-100,000 students from 497 schools in 32 NFL markets tested annually 2011-2015. About 19% of schools adopted PLAY 60 programming. Annual gains in the share meeting the aerobic-capacity Healthy Fitness Zone were about 3 percentage points greater in programming schools (girls 3.0%, boys 2.9%, p<0.01), and BMI Healthy Fitness Zone gains about 1.2-1.3 points greater (p<0.05); schools in the programme all four years improved more. Adoption was self-selected and self-reported (Bai et al. 2017).

Sponsor (who paid)

Credits (who made it)

  • The Cooper Institute Research evaluation, 2011-2015 source
  • Iowa State University Research evaluation, 2011-2015 source

Related campaigns

Sources

  1. Bai Y et al. The longitudinal impact of NFL PLAY 60 programming on youth aerobic capacity and BMI. Am J Prev Med 2017;52(3):311-323 evaluation · 2017 · DOI 10.1016/j.amepre.2016.10.009 · PMID 27919454
  2. Welk GJ et al. Design and evaluation of the NFL PLAY 60 FITNESSGRAM Partnership Project. Res Q Exerc Sport 2016;87(1):1-13 evaluation · 2016 · DOI 10.1080/02701367.2015.1127126 · PMID 26889580
  3. Saint-Maurice PF et al. Impact of NFL PLAY 60 programming on elementary school children's body mass index and aerobic capacity. J Sch Health 2017;87(11):873-881 evaluation · 2017 · DOI 10.1111/josh.12561 · PMID 29023836
  4. NFL PLAY 60 (NFL.com) sponsor

Research notes

Launch year 2007 (reported as 9 October 2007 in New Orleans) seen only in search snippets; NFL.com (fetched) says the programme has run 'for 20 seasons', consistent with 2007. Funding totals ($200m+, $352m+) and '73,000 schools' reach seen only in snippets; left out. TV PSAs with NFL players not confirmed from an opened source, so tv and celebrity are not tagged. Fuel Up to PLAY 60 named in Bai 2017 abstract; its dairy-council partnership not confirmed from an opened page. Saint-Maurice 2017 listed from PubMed summary only; findings not read. Evaluators' affiliations from PubMed author data; the Cooper Institute is also a programme partner, so the evaluation is not fully independent.

Record cases/nfl-play-60.json, updated 2026-10-23· Link to this campaign