Eggs Make Kids (Kaduna, Nigeria)
Also: Eggs Make Kids Sharp & Bright and Strong & Active
“Eggs Make Kids Sharp & Bright and Strong & Active”
Demand-creation campaign launched on World Egg Day in October 2019 in Kaduna State, Nigeria, to get caregivers to feed eggs to children aged 6-59 months. It used emotional TV and radio ads plus promotion at points of sale, schools and health facilities.
- Years
- 2019–2020
- Country
- Nigeria
- Topic
- Child healthNutrition
- Asks people to
- Start
- Strategy
- Simple instruction
- Channel
- Clinical settingPoint of saleRadioSchoolTV
- Audience
- ParentsCaregivers of children aged 6-59 months.
Evidence
Quasi-experimentalMixed
Intervention vs comparison areas, 14 months apart (1,359 vs 1,485 children): household egg acquisition rose (OR 1.34), as did caregiver self-efficacy and intent to feed eggs, but children's egg consumption and willingness to pay did not change (Larson 2022).
Sponsor (who paid)
- Global Alliance for Improved Nutrition (GAIN) NGO, developer
- Kaduna State Government Foreign government, partner
Credits (who made it)
Not recorded yet.
Sources
- Larson LM, Frongillo EA, Kase BE et al. Effectiveness of the Eggs Make Kids demand-creation campaign at improving household availability of eggs and egg consumption by young children in Nigeria: a quasi-experimental study. Matern Child Nutr 2022 evaluation · 2022 · DOI 10.1111/mcn.13447 · PMID 36349477
- Kase BE, Larson LM, Frongillo EA et al. Effectiveness of the Eggs Make Kids demand-creation campaign (conference abstract). Curr Dev Nutr 2022 evaluation · 2022 · DOI 10.1093/cdn/nzac061.053
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor and launch date from a search-result summary of GAIN pages (not opened). Poultry Association of Nigeria and egg vendors reportedly partnered; creative agencies not named.
Record cases/ng-eggs-make-kids.json, updated 2026-10-22· Link to this campaign