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Flu Fighter (NHS staff flu vaccination)

Also: flu fighter · #flufighter

“Be a flu fighter”

Annual campaign run by NHS Employers, supported by the Department of Health and Public Health England, from about 2011 to get frontline NHS staff vaccinated against flu. It gives trusts branded materials and guidance to run their own local campaigns - peer vaccinators, clinics at work, myth-busting - under the "flu fighter" identity.

Years
2011–now
Country
United Kingdom
Topic
Health workforceVaccination
Asks people to
Start
Strategy
Brand symbolSocial normsTrusted messenger
Channel
Clinical settingEventsPrintSocial (organic)
Audience
Clinicians
Frontline NHS health-care workers in England; later also social care workers.

Evidence

Self-reportedUnknown

Government releases credit the campaign with helping raise frontline staff uptake from 359,080 (34.7%) in 2010-11 to 541,757 (54.9%) by winter 2014-15. No controlled evaluation found; uptake rose in parallel with targets and incentives (e.g. CQUIN payments), so the campaign's own effect is unknown.

Sponsor (who paid)

  • NHS Employers NGO, creator and coordinator
  • Department of Health and Public Health England Foreign government, supporters

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Sources

  1. More than 340,000 healthcare workers take up flu vaccine (GOV.UK, withdrawn release; flu fighter "in its fourth year") sponsor
  2. Healthcare worker flu vaccination figures published (GOV.UK, withdrawn release; flu fighter "in its fifth year") sponsor

Research notes

Clinician-facing campaign. Discovered 2026-10-22 (clinician-campaigns pass). GOV.UK releases fetched 2026-10-22 (run by NHS Employers with DH and PHE; fourth year in the 2014-15 release, fifth year in 2015-16 - so start about 2011). Executions are local trust versions posted on YouTube, not national ads; years not confirmed. CQUIN incentive point is context from general knowledge, unverified. The national flufighter site and NHS Employers topic page did not resolve on 2026-10-22; current status unknown.

Record cases/nhs-flu-fighter.json, updated 2026-10-22· Link to this campaign