5 A Day for Better Health
Also: 5 A Day · National 5 A Day for Better Health Program
“5 A Day for Better Health”
National nutrition program launched in 1991 as a collaboration of the National Cancer Institute, the produce industry's Produce for Better Health Foundation and CDC, urging Americans to eat five or more servings of fruits and vegetables a day, with NCI-funded community research projects in WIC programs, churches, worksites and schools.
- Years
- 1991
- Country
- United States
- Budget
- NCI set aside $16 million for community research grants, 1993-1996
- Topic
- Nutrition
- Asks people to
- Start
- Strategy
- Simple instruction
- Channel
- Clinical settingPrintSchool
- Audience
- General public
Evidence
ObservationalUnknown
1991 national baseline survey: median 3.4 servings/day (Subar et al. 1995). Repeat survey 1997 compared trends (Stables et al. 2002). NCI's 1999-2000 evaluation group (Potter et al.) recommended continuing and expanding the communications budget. Specific effect sizes not retrieved.
Sponsor (who paid)
- National Cancer Institute (NIH) Federal government, co-lead
- Produce for Better Health Foundation Industry, co-lead (produce industry)
Credits (who made it)
Not recorded yet.
Sources
- Fruit and vegetable intake in the United States: the baseline survey of the Five A Day for Better Health Program (Subar et al.) evaluation · 1995
- 5 A Day For Better Health: Nine Community Research Projects To Increase Fruit And Vegetable Consumption evaluation
- The Cancer Letter on the 5 A Day evaluation report news
Research notes
Attach Stables et al. J Am Diet Assoc 2002 and Potter et al. 2000 evaluation report with DOIs once verified. Rebranded 'Fruits & Veggies-More Matters' later (date not verified). Industry co-sponsorship worth noting for comparison. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/nih-nci-5-a-day.json, updated 2026-10-23· Link to this campaign