Rethinking Drinking

NIAAA public education resource launched March 2009: a booklet and interactive website where adults compare their drinking with low-risk limits and national norms, calculate drink sizes and plan to cut down or quit.

Years: 2009–now
Country: United States
Topic: Alcohol
Asks people to: Recognize Seek help Stop
Strategy: Self efficacy Social norms
Channel: Print Website
Audience: Adults

Evidence

NoneUnknown

Sponsor (who paid)

National Institute on Alcohol Abuse and Alcoholism (NIH) Federal government, funder and creator

Credits (who made it)

Not recorded yet.

Sources

NIH News Release, 9 March 2009 sponsor · 2009
NIAAA's 'Rethinking Drinking' Web Site Offers Tools to Assess Risky Drinking (BU Alcohol, Other Drugs & Health) news · 2009

Research notes

Taxonomy gap: 'website' (interactive self-assessment tool) is not a channel value. Little paid media; included as an NIH flagship consumer resource. Check PubMed for any web-use evaluation. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/nih-niaaa-rethinking-drinking.json, updated 2026-10-23· Link to this campaign