ww2.kqed.orgNew Jersey universal baby box program
Launched January 2017 as the first US statewide universal baby box scheme: parents watch a 10-15 minute online safe sleep video, pass a quiz and collect a free box, funded by a small CDC grant (reported $40,000) with the company covering the rest.
- Years
- 2017–now
- Country
- United States
- Topic
- Infant sleep
- Asks people to
- Start
- Strategy
- Environmental support
- Channel
- PackagingWebsite
- Audience
- ParentsAll new and expectant parents in New Jersey
Evidence
NoneUnknown
No published outcome evaluation found; AAP said data on boxes were insufficient. Related studies: in England, NHS-commercial box schemes were misunderstood and gave a company parents' data; in a US community programme 98.6% intended to use the box but 39.1% did; in a Texas hospital scheme 89% used boxes only for naps.
Sponsor (who paid)
- New Jersey Child Fatality and Near Fatality Review Board State local government
- The Baby Box Co. Industry
Credits (who made it)
Not recorded yet.
Related campaigns
- Back to Sleep 1994–now
Sources
- New Jersey first state to launch universal baby box program (Becker's) news · 2017
- Baby box skeptics say more testing needed (KQED) news · 2017
- Ball HL, Taylor CE. Baby-box schemes in England: parent and practitioner experiences. BMC Pediatr 2020 evaluation · 2020 · DOI 10.1186/s12887-020-02064-2 · PMID 32278356
- Hydery T et al. Local education and resource distribution (baby box) and maternal health behaviors. Matern Child Health J 2022 evaluation · 2022 · DOI 10.1007/s10995-022-03416-3 · PMID 35445882
- Hughes K et al. Perceptions and use of safe sleep baby boxes at hospital discharge. MCN evaluation · DOI 10.1097/NMC.0000000000000880 · PMID 36469892
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Industry partner with data-collection model: flag for conflict-of-interest. Hughes year missing from PubMed record. URL seen in WebSearch results;
Record cases/nj-baby-box-program.json, updated 2026-10-23· Link to this campaign