Cannabis smart. Cannabis safe.
“Cannabis smart. Cannabis safe.”
New Jersey Cannabis Regulatory Commission safe-use campaign (US-NJ) launched 16 October 2023 for about a year, with highway digital billboards, posters in salons and barber shops, and online and streaming ads pointing to a Safe Use page: start low and go slow, be careful with edibles, store products away from kids, never drive impaired, buy licensed.
- Years
- 2023–now
- Country
- United States
- Budget
- Total estimated budget USD 1,000,000 for a one-year base term (CRC Resolution 2023-105, award to Princeton Partners).
- Topic
- CannabisDrugsImpaired driving
- Asks people to
- StartStop
- Strategy
- Simple instruction
- Channel
- OutdoorPrintSocial (paid)TVWebsite
- Audience
- AdultsParentsYouthContract audiences: school-aged children under 18, 18-20 year olds, and adults who use or are considering cannabis; also drivers, seniors on prescriptions, and pregnant and nursing people.
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- New Jersey Cannabis Regulatory Commission State local government, funder and creator
Credits (who made it)
- Princeton Partners Creative, 2023-2024 source
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-NJ. Resolution 2023-105 (opened): six bidders; the Committee also sought specific efforts to reach Black, Brown and Latinx communities. Later contract history (extension approved Sep 2024 then vacated Oct 2024, Resolution 2024-296; new safe-use contract to SETROC Group Aug 2025, Resolution 2025-08-07-03) from search summaries, not opened. 'tv' = streaming and interactive TV placements per the search summary. Ad library search: "Cannabis Regulatory Commission", "Cannabis smart. Cannabis safe.".
Record cases/nj-cannabis-smart-cannabis-safe.json, updated 2026-10-28· Link to this campaign