New Jersey responsible gaming awareness campaign (2024-2025)
New Jersey Attorney General and Division of Gaming Enforcement responsible gaming campaign, unveiled for Problem Gambling Awareness Month in March 2024 and placed around March Madness, the NBA and NHL playoffs, the Summer Olympics and through Super Bowl LIX, promoting 1-800-GAMBLER and the state's self-exclusion programme.
- Years
- 2024–2025
- Country
- United States
- Budget
- USD 300,000 (Yogonet, 25 Mar 2024).
- Topic
- Gambling
- Asks people to
- Seek helpStop
- Strategy
- Policy pairedService link
- Channel
- Social (paid)TV
- Audience
- AdultsSports bettors in New Jersey, especially during major sporting events.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- New Jersey Office of the Attorney General, Division of Gaming Enforcement State local government, creator and funder
Credits (who made it)
- Marketsmith Creative, 2024-2025 source
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Name: no campaign title found; record named descriptively. Marketsmith (Whippany NJ) is named as the marketing agency; its exact role (creative vs media) is not stated, so 'creative' is a guess to check. Channels are inferred from 'strategic media placements during major sporting events'; check. Policy-paired: ran alongside the 2023 AG advertising standards that require 1-800-GAMBLER on casino and sports betting ads.
Record cases/nj-dge-responsible-gaming-campaign-2024.json, updated 2026-10-28· Link to this campaign