Incorruptible.us

Also: VapeFacts NJ

New Jersey Department of Health (US-NJ) youth anti-vaping campaign from 2019, created as the state's Electronic Smoking Device Task Force responded to vaping lung injuries. Incorruptible.us told teens that vaping is Big Tobacco's new way to addict them, with videos, social media and a website where users could make anti-vaping memes; a VapeFacts page served parents, teachers, coaches and clinicians.

Years: 2019–now
Country: United States
Topic: Tobacco Vaping
Asks people to: Never start
Strategy: Industry denormalization User generated content
Channel: Social (organic)Website
Audience: Parents Youth

Evidence

NoneUnknown

Sponsor (who paid)

New Jersey Department of Health State local government, funder and creator

Credits (who made it)

Not recorded yet.

Sources

Public Awareness Campaign on Vaping: message from Judith M. Persichilli, Acting Commissioner, NJ Department of Health (posted by Riverside Township School District) sponsor · 2019

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). US-NJ. The commissioner's message was sent to schools in September 2019 (NJ Department of Education homeroom broadcast, 18 Sep 2019, seen in search results). Incorruptible.us has lapsed: on 2026-10-28 it redirected to an unrelated ad network, so no link is given; look for an archive copy. Paid media not stated. endYear unknown.

Record cases/nj-incorruptible.json, updated 2026-10-28· Link to this campaign