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Naloxone365 / StopOverdoses.nj.gov

Also: Naloxone at Pharmacies · Their life is in your hands · You could save a life

“Their life is in your hands. Visit StopOverdoses.NJ.gov.”

New Jersey Department of Human Services bilingual (English/Spanish) ad campaign promoting Naloxone365, the program launched in January 2023 that lets anyone 14 or older get naloxone free and anonymously at participating pharmacies, driving to StopOverdoses.nj.gov to find a pharmacy. Spots ran in waves from 2023 ("Visit stopoverdoses.nj.gov") through 2024 ("You could save a life") and 2025 ("Their life is in your hands").

Years
2023–now
Country
United States
Budget
"multi-million bilingual ad campaign" (NJ DHS, January 2024).
Topic
Harm reductionOpioids
Asks people to
Start
Strategy
Service linkSimple instruction
Channel
Social (paid)TVWebsite
Audience
AdultsGeneral public
New Jersey residents 14 and older, English and Spanish speakers.

Evidence

Self-reportedUnknown

Program output, not campaign effect: 66,007 two-dose naloxone kits (132,014 doses) dispensed through pharmacies in the program's first year (NJ DHS, January 2024). No evaluation separating the ads from the program.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. NJ DHS: Naloxone365 first-year results and bilingual ad campaign (press release, 29 Jan 2024) sponsor · 2024
  2. NJ DHS: Stop Overdoses - Naloxone Distribution at Participating Pharmacies sponsor
  3. TheNJDHS YouTube playlist: Naloxone at Pharmacies archive

Research notes

US-NJ. No agency credited on any page found; the DHS release says only that it 'invested in a multi-million bilingual ad campaign' and links the YouTube playlist. Channel 'tv' is inferred from :15/:30 spot format and audio-described versions, not confirmed. Execution years given only where the YouTube upload date was read (2023-07, 2024-02, 2025-09); the rest were rate-limited, so year is omitted. Audio-description duplicates (PX3YJA_r-aU, ri2SnP-AAtI) left out. Not settlement-funded per any source seen. Ad library search: "NJ Human Services", "Naloxone365". Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award naming the vendor found; New Jersey's YourMoney purchasing data (data.nj.gov) is aggregated by commodity and shows no DHS advertising agency. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/nj-naloxone365.json, updated 2026-10-23· Link to this campaign