Kansspelautoriteit football betting campaigns for young adults
Also: Laat je niet zoek spelen · Voetbal is al spannend genoeg, ook zonder betjes · Betjes Buitenspel
The Dutch gambling regulator's recurring campaigns warning 18-24-year-olds about sports betting around big football events: summer 2024 (Euros and Olympics) on socials, billboards and online video; 'Voetbal is al spannend genoeg, ook zonder betjes' at Champions League stadiums in September 2025 with a quiz site; and 'Laat je niet zoek spelen' for the 2026 World Cup, fronted by former international Glenn Helder talking about his gambling past.
- Years
- 2024
- Country
- Netherlands
- Topic
- Gambling
- Asks people to
- Never startStop
- Strategy
- CelebritySelf screeningTestimonial
- Channel
- InfluencerOutdoorSocial (paid)Website
- Audience
- MenYoung adultsYoung adults aged 18-24, especially football fans.
Evidence
Self-reportedUnknown
Trade press reports the 2024 campaign was seen by more than 48 million people (sponsor reach claim; nearly three times the Dutch population, so likely impressions). No outcome evaluation found.
Sponsor (who paid)
- Kansspelautoriteit (Netherlands Gambling Authority) Foreign government, creator and funder
Credits (who made it)
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Three waves recorded as one case because they share sponsor, audience and approach; split if needed. The 2024 slogan was 'Gokken kan leuk zijn, maar bewust spelen is de echte winst' (CasinoBeats). Creative agencies for 2024 and 2025 are named in the CasinoBeats piece but the names were lost in extraction; check. The 2026 launch mural was made by a street art collective (name lost in extraction). The 48 million figure needs checking.
Record cases/nl-ksa-football-betting-campaigns.json, updated 2026-10-28· Link to this campaign