SaferMedsNL: Counting Sheep (sleeping pills year)

mun.ca

Also: SaferMedsNL · Counting Sheep

Year two of a provincial deprescribing campaign (year 1 PPIs, year 3 opioids). It took a deliberately upbeat tone during COVID-19, promoting non-drug sleep changes and free brochures such as 'How to Get a Good Night's Sleep Without Medication', and warned against stopping pills abruptly.

Years: 2020–now
Country: Canada
Topic: Low value care Patient safety Sleep
Asks people to: Stop Talk to someone
Strategy: Simple instruction
Channel: Print Social (organic)
Audience: Clinicians Older adults
older adults in Newfoundland and Labrador, clinicians

Evidence

NoneUnknown

No evaluation found on PubMed.

Sponsor (who paid)

Memorial University School of Pharmacy Academic
Canadian Deprescribing Network NGO
Newfoundland and Labrador Department of Health and Community Services State local government

Credits (who made it)

Not recorded yet.

Sources

Research notes

Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Pages known only through search snippets (mun.ca did not resolve for fetch). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/nl-safermeds-counting-sheep.json, updated 2026-10-23· Link to this campaign