▶Videoyoutube.comA Dose of Reality (New Mexico)
Also: ¡El Opio Drama! · Game of Chance · Hope for Opioid Use Recovery
“A Dose of Reality”
New Mexico Human Services Department (now the Health Care Authority) opioid prevention, treatment and recovery campaign, begun around 2014 for teens and parents and extended with sub-campaigns: "¡El Opio Drama!" (September 2021), a six-part animated Spanish-language telenovela on Telemundo, Univision and YouTube, and "Game of Chance" (June 2023), a bilingual TV, billboard, bus-wrap and gas-pump campaign using three red cups to show the overdose risk of mixing fentanyl and other drugs with alcohol or medications.
- Years
- 2014–now
- Reach
- 3.2M impressions as reported“HSD reported the El Opio Drama series had 629,972 YouTube views and 3,224,770 impressions at the September 2021 announcement.”
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startReduce stigmaSeek helpStart
- Strategy
- Entertainment educationFear appealMetaphorService linkStigma reduction
- Channel
- AppOutdoorSocial (organic)Social (paid)TVWebsite
- Audience
- AdultsGeneral publicParentsYouthSpanish-speaking Hispanic households for El Opio Drama; New Mexicans who mix opioids with benzodiazepines or alcohol for Game of Chance.
Evidence
Self-reportedUnknown
HSD reported the El Opio Drama series had 629,972 YouTube views and 3,224,770 impressions at the September 2021 announcement. No outcome evaluation found.
Sponsor (who paid)
- New Mexico Human Services Department / Health Care Authority, Behavioral Health Services Division and Office of Substance Abuse Prevention State local government, funder and creator
Credits (who made it)
- PK Public Relations Creative, 2021 source
Executions (individual ads)
- Opioid Game of Chance 2023 · social-paid · youtube
- Opioid and Benzo Game of Chance 2023 · social-paid · youtube
- This game is for real! 2023 · social-paid · youtube
- El Opio Drama - Episodio Uno 2021 · tv · youtube
- El Opio Drama - Episodio Dos 2021 · tv · youtube
- El Opio Drama - Episodio Tres 2021 · tv · youtube
- El Opio Drama - Episodio Cuatro 2021 · tv · youtube
- El Opio Drama - Episodio Cinco 2021 · tv · youtube
- El Opio Drama - Episodio Seis 2021 · tv · youtube
- El Opio Drama - Trailer del Episodio 2021 · social-paid · youtube
- El Opio Drama - Serie completa 2021 · social-paid · youtube
- Give Naloxone social-paid · youtube
- Treatment for Opioid Addiction social-paid · youtube
- Find opioid addiction treatment that is right for you. social-paid · youtube
- Get Treatment (Spanish Version) social-paid · youtube
- Hope for Opioid Use Recovery - Create a New Reality with MAT social-paid · youtube
- Hope for Opioid Use Recovery - How Medication Assisted Treatment Helps social-paid · youtube
- Hope for Opioid Use Recovery - Medication Assisted Treatment - Why Not You? social-paid · youtube
- Hope for Opioid Use Recovery - Medication Assisted Treatment - How Providers Can Help social-paid · youtube
- Medication Assisted Treatment social-paid · youtube
Related campaigns
- Dose of Reality 2015–now
Sources
- NM HSD: Human Services Department launches Fentanyl overdose prevention campaign (Game of Chance), 12 June 2023 sponsor · 2023
- NM HSD: launches Spanish language campaign and telenovela series to combat opioid overdose (14 Sept 2021) sponsor · 2021
- A Dose of Reality (campaign site, NM Health Care Authority) sponsor
- Dose of Reality New Mexico YouTube channel archive
- Cynthia Beauclair portfolio: Spanish Language PSA Campaign (Client: New Mexico State / PK Public Relations) reference
- A Dose of Reality: Naloxone (Narcan) page (2025 kit and training counts) sponsor · 2025
- A Dose of Reality: Treatment page (Connections app) sponsor · 2026
Research notes
US-NM. Credits checked 2026-10-22 against fetched pages: PK Public Relations (named as client-side agency on a freelance creative director's portfolio page for El Opio Drama; role 'creative' is inferred). Unverified (no page opened that credits them): Little Big Bang Studios (Creativepool case 'Dose of Reality Spanish Language Novelas for State of New Mexico', blocked by Cloudflare), Invisible City Designs (search snippet only). Start year 2014 and the SAMHSA CSAP grant / 2015 PRSA Silver Cumbre award come from search snippets (LA Daily Post), not opened. Same brand as Wisconsin's Dose of Reality (wi-dose-of-reality); the licensing relationship was not checked. Execution years: El Opio Drama 2021 and Game of Chance 2023 from the launch releases; treatment/naloxone videos undated (YouTube rate-limited). Channel's 988 'Step Together New Mexico' and 'Cope with Covid' videos excluded as non-opioid. A related 2021 'A Dose of Wellness' mental-health campaign exists (row in state-campaigns.tsv). Settlement funding not mentioned in any source seen. Discovered 2026-10-22 for #17. The Game of Chance video linked from the 2023 release (youtube bg79d70lHks) now returns 404; the channel's Game of Chance uploads are listed instead. App: the doseofreality.com Treatment page (fetched 2026-10-22) promotes the Connections recovery-support app (CHESS Mobile Health; https://apps.apple.com/us/app/connections-recovery-support/id1309079663), a teen version, and the Spanish 'Conexiones' app. Sponsor-reported on the Naloxone page: in the first three months of 2025, 32,682 naloxone kits given out and 7,844 people trained (page says it is updated quarterly). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/nm-dose-of-reality.json, updated 2026-10-23· Link to this campaign