kob.comKeep NM Alive
Also: keepNMalive
“Keep NM Alive”
Bernalillo County and City of Albuquerque fentanyl awareness campaign launched with a county fentanyl summit in October 2022 and continued as a months-long media and community effort (website, social media, billboards with families who lost loved ones, events at Isotopes and school games), partly paid for with opioid settlement funds.
- Years
- 2022–now
- Country
- United States
- Budget
- $975,000 in opioid settlement funds approved January 2023 for fentanyl prevention and training, including "an 11-month marketing campaign" (KOB).
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognizeTalk to someone
- Strategy
- Multi level communityTestimonial
- Channel
- EventsOutdoorSocial (organic)Social (paid)Website
- Audience
- General publicParentsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Bernalillo County (with the City of Albuquerque, DEA and State of New Mexico) State local government, funder and creator
- Bernalillo County opioid settlement funds Settlement funded, funder
Credits (who made it)
Not recorded yet.
Sources
- KOB: 'Keep NM Alive' fentanyl summit Thursday in Albuquerque (13 Oct 2022) news · 2022
- KOB: BernCo Commission approves $975K for opioid prevention and training (26 Jan 2023) news · 2023
- KOB: Keep NM Alive: Bernalillo County initiative aims to prevent substance abuse (May 2024) news · 2024
- Keep NM Alive (campaign site; bernco.gov/keepnmalive redirects here) sponsor
Research notes
US-NM (Albuquerque/Bernalillo County). No agency credited on any page found. The family-memorial billboard on Paseo del Norte is from a KRQE/Yahoo search snippet (not opened). No individual ads found online to list as executions. Ad library search: "Keep NM Alive", "Bernalillo County". Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Corrected 2026-10-22: bernco.gov/keepnmalive now redirects to https://www.keepnmalive.org/; links updated.
Record cases/nm-keep-nm-alive.json, updated 2026-10-22· Link to this campaign