Albuquerque Overdose Prevention Radio Campaign
Nine-week radio campaign (December 2024 to January 2025) by Vital Strategies and the New Mexico Department of Health in which Albuquerque radio hosts on KKSS Kiss 97.3 and KOBQ 93.3 The Q promoted naloxone, buprenorphine and other harm reduction resources and challenged stigma, aimed at Hispanic communities with high overdose rates in Bernalillo and Rio Arriba counties.
- Years
- 2024–2025
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Reduce stigmaSeek helpStart
- Strategy
- Stigma reductionTrusted messenger
- Channel
- Radio
- Audience
- AdultsGeneral publicHispanic communities in Albuquerque, Bernalillo and Rio Arriba counties.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- New Mexico Department of Health State local government, partner
- Vital Strategies NGO, creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
US-NM. Hosts named: Gina Lee Fuentez (KKSS) and Carlos Duran (KOBQ). Funding not stated. Vital Strategies separately ran 'You Have the Power to Save Lives' naloxone billboards in Albuquerque in 2025 (seven-city Black overdose campaign) - see notes in state-campaigns.tsv. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/nm-overdose-prevention-radio-campaign.json, updated 2026-10-22· Link to this campaign