santafecountynm.govSanta Fe County Fentanyl Awareness Campaign
Also: One Pill Can Kill (Santa Fe County) · Never Use Alone (Santa Fe County)
“Never Use Alone”
Santa Fe County Community Services public awareness campaign on fentanyl in three phases: phase one warned "One Pill Can Kill"; phases two and three (phase three launched May 2024 for National Fentanyl Awareness Day) shifted to harm reduction with "Never Use Alone" on billboards, bus wraps and print, pointing to county treatment programs and the national Never Use Alone line.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Seek helpStart
- Strategy
- Fear appealService linkSimple instruction
- Channel
- OutdoorPrint
- Audience
- AdultsGeneral publicPeople who use drugs in Santa Fe County, and their families.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Santa Fe County Community Services Department State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- One Pill Can Kill 2021–now
Sources
Research notes
US-NM. Start year 2023 is an estimate for phase one (the release dates only phase three, May 2024); verify. Materials vetted by a county-coordinated group including NMDOH. No agency or funding source named; settlement funding not stated. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: Santa Fe County's 2026 Community Services public awareness RFP (2026-0227-CSD) went to Firestik Studio and K2MD (award notice, June 2026); Addendum 2 says 'there is a current contractor providing similar services' but does not name it. Possible vendor for the earlier fentanyl phases: the unnamed incumbent.
Record cases/nm-santa-fe-county-fentanyl-awareness.json, updated 2026-10-22· Link to this campaign