Yes & Know
Also: Yes and Knows
“Yes & Know”
New Mexico Regulation and Licensing Department Cannabis Control Division responsible-use campaign (US-NM) launched June 2023, its first since adult-use sales began in April 2022, made with Albuquerque firm K2MD: billboards, TV, radio, print, connected TV and online ads on safe consumption, where use is allowed, safe storage away from children and pets, and driving.
- Years
- 2023–now
- Country
- United States
- Topic
- CannabisDrugsImpaired driving
- Asks people to
- StartStop
- Strategy
- Simple instruction
- Channel
- OutdoorPrintRadioSocial (paid)TVWebsite
- Audience
- Adults
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- New Mexico Regulation and Licensing Department, Cannabis Control Division State local government, funder and creator
Credits (who made it)
- Kilmer, Kilmer, Marshall & Duran (K2MD) Creative, 2023 source
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-NM. Budget of USD 400,000 reported by news coverage (search summary of KOB / Santa Fe New Mexican, not opened); check before recording. 'social-paid' = online digital ads. Site YesandKnowsNM.com not opened. Ad library search: "Yes & Know", "New Mexico Regulation and Licensing Department".
Record cases/nm-yes-and-know.json, updated 2026-10-28· Link to this campaign