Drive Alert... Arrive Alive

sleepreviewmag.com

“Drive alert, arrive alive”

NSF's early national drowsy-driving education campaign, reported as starting in 1993 with a national phase launched at a December 1994 symposium on sleeplessness and crashes, aimed at youth, shift workers, commercial drivers and business travellers.

Years: 1993–now
Country: United States
Topic: Sleep Traffic safety
Asks people to: Stop Substitute
Strategy: Simple instruction
Channel: Print TV
Audience: General public
Young drivers, shift workers, commercial drivers, business travellers

Evidence

NoneUnknown

Only a 1996 JAMA news item (no abstract) and trade-press history.

Sponsor (who paid)

National Sleep Foundation NGO

Credits (who made it)

Not recorded yet.

Sources

Wake-up call aimed at drowsy drivers: message is 'drive alert, arrive alive' news · 1996 · DOI 10.1001/jama.1996.03540150011005 · PMID 8849735
Falling Asleep at the Wheel (Sleep Review) news

Research notes

Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. 1993/1994 dates come from a Sleep Review article seen only in search results; Ad Council involvement not found. Precursor to Drowsy Driving Prevention Week.

Record cases/nsf-drive-alert-arrive-alive.json, updated 2026-10-23· Link to this campaign