afsp.orgNSSF and AFSP firearm suicide prevention partnership
Also: Firearms and Suicide Prevention toolkit
Partnership announced 10 August 2016 between the National Shooting Sports Foundation (the firearm industry trade association) and the American Foundation for Suicide Prevention, producing a toolkit for gun retailers and ranges (brochure, posters, counter cards, decals) on warning signs and secure storage; extended with the VA in 2023 for veterans.
- Years
- 2016–now
- Country
- United States
- Topic
- Injury preventionSuicide prevention
- Asks people to
- RecognizeStartTalk to someone
- Strategy
- Means safetySelf efficacySimple instruction
- Channel
- EventsPrint
- Audience
- AdultsFirearm retailers, range owners and gun owners.
Evidence
Self-reportedUnknown
No outcome data found; partner descriptions only. Safe messaging: means-safety messaging delivered by trusted industry messengers, avoiding anti-gun framing; not scored.
Sponsor (who paid)
- National Shooting Sports Foundation (NSSF) Industry, partner
- American Foundation for Suicide Prevention (AFSP) NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- New Hampshire Gun Shop Project 2009–now
- Hold My Guns 2018–now
- End Family Fire 2018–now
Sources
- AFSP and NSSF partner to help prevent suicide (NSSF) sponsor · 2016
- AFSP and NSSF partnership (AFSP) sponsor · 2016
Research notes
Industry-sponsored; worth comparing with gun-safety campaigns from the gun-violence-prevention side (end-family-fire).
Record cases/nssf-afsp-firearm-suicide-prevention.json, updated 2026-10-22· Link to this campaign