Don't Trust Your Tired Self
Also: Test Your Tired Self
“Don't trust your tired self”
NSW public education campaign, built on 2012 research into NSW drivers' attitudes to fatigue, that tells drivers their tired judgement is unreliable; later versions added a 'Test Your Tired Self' app with interactive fatigue tests and a Snapchat AR 'Tired Test' for 17-39 year olds.
- Years
- 2017–now
- Country
- Australia
- Topic
- SleepTraffic safety
- Asks people to
- Stop
- Strategy
- Simple instruction
- Channel
- OutdoorTV
- Audience
- General publicGeneral public, drivers 17 39
Evidence
NoneUnknown
An ACRS conference paper (submitted 2014) describes the research basis; no published effect evaluation located.
Sponsor (who paid)
- Transport for NSW Foreign government
Credits (who made it)
- Y&R Group ANZ Creative, 2017 source
Sources
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Launch year roughly 2012-2014, not confirmed. Fletcher et al. 2005 review recommends exactly this kind of simple self-assessment metric. URL taken from web search results. startYear 2017 is the earliest dated source found, not a confirmed launch year.
Record cases/nsw-dont-trust-your-tired-self.json, updated 2026-10-23· Link to this campaign