Every Vape Is a Hit to Your Health (NSW)
“Every vape is a hit to your health”
Cancer Institute NSW anti-vaping campaign for 14-24-year-olds, launched in early 2024 and relaunched in late 2025. Young people who vaped and respiratory doctors describe the harms.
- Years
- 2024–now
- Country
- Australia
- Topic
- TobaccoVaping
- Asks people to
- Never startStop
- Strategy
- TestimonialTrusted messenger
- Channel
- OutdoorSocial (paid)TV
- Audience
- Young adultsYouth
Evidence
ObservationalPositive
Online survey (n=1,901): 64% recognised the campaign; recognisers were more likely to agree vaping is not safe (aOR 2.1) and, among people who vape, more likely to be seriously considering quitting (aOR 1.6) and to have tried to quit (aOR 1.8). Cross-sectional, so exposure may be self-selected (Chan 2026).
Sponsor (who paid)
- Cancer Institute NSW Foreign government, funder
Credits (who made it)
Not recorded yet.
Sources
- Chan L, Miller N, Rickards S et al. 'Every Vape is a Hit to your Health': evaluation of an anti-vaping campaign in New South Wales, Australia. Tob Control 2026 evaluation · 2026 · DOI 10.1136/tc-2025-059887 · PMID 42135203
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Launch dates and sponsor from search-result summaries (AdNews, Campaign Brief, cancer.nsw.gov.au), not opened. Trade press names Bastion as the agency; not recorded as a credit because no page was opened. Uses streaming audio (Spotify) and digital display per the evaluation abstract.
Record cases/nsw-every-vape-is-a-hit-to-your-health.json, updated 2026-10-22· Link to this campaign