Northwest Territories cannabis awareness campaign
Government of the Northwest Territories cannabis public education campaign (CA-NT) launched April 2018 for youth, Elders, families, pregnant and breastfeeding women and frontline workers: a flyer to every household, parent discussion kits, social ads, school events, ads in Indigenous languages and an augmented-reality poster series by northern artist Cody Fennel, with CAD 1.8 million from Health Canada for community work from 2019.
- Years
- 2018–now
- Country
- Canada
- Budget
- CAD 1.8 million from Health Canada for community-based cannabis public education (announced early 2019).
- Topic
- CannabisDrugs
- Asks people to
- Never startTalk to someone
- Strategy
- Cultural tailoringSimple instruction
- Channel
- Direct mailPrintRadioSchoolSocial (paid)Website
- Audience
- CliniciansGeneral publicOlder adultsParentsYouth
Evidence
ObservationalPositive
Cannabis Policy Study in the Territories (n=2,452, ages 16+, Yukon, NWT, Nunavut): 40.4% noticed cannabis education campaigns; noticing was linked to slightly higher perceived risk of daily cannabis smoking (adjusted RR 1.09, 95% CI 1.02-1.16) and vaping (RR 1.09), not edibles; cross-sectional and pooled across all three territories' campaigns (Schwartz 2024).
Sponsor (who paid)
- Government of the Northwest Territories, Department of Health and Social Services Foreign government, funder and creator
- Health Canada Foreign government, funder (CAD 1.8 million community education)
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- GNWT: Glen Abernethy: Cannabis Public Education and Awareness Update (minister's statement, February 2019) sponsor · 2019
- Schwartz NS, Poon TH, Hammond D, Hobin EP et al. Associations between noticing public health education campaigns about cannabis and risk perceptions in the northern Canadian territories: a cross-sectional study. Health Educ Res 2024 evaluation · 2024 · DOI 10.1093/her/cyae021
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. CA-NT. No brand name found; the name is descriptive. The Schwartz 2024 study pools campaigns in Yukon, NWT and Nunavut (and possibly federal ones), so the finding is not specific to this campaign; 'positive' is provisional and cross-sectional. Indigenous-language ads per a CBC headline in search results ('Cannabis education ads air in Indigenous languages in N.W.T.', not opened); radio channel assumed from that; check. Over 13,000 Cannabis Talk Kits distributed in NWT per a May 2018 statement (search result, not opened).
Record cases/nt-cannabis-awareness-campaign.json, updated 2026-10-28· Link to this campaign