Nevada State Opioid Response anti-stigma, recovery and prenatal PSAs

▶Videoyoutube.com

Also: Nevada SOR Media Campaigns & Outreach · Road to Recovery

Nevada DHHS / Division of Public and Behavioral Health State Opioid Response media effort (US-NV), 2019-2021, of English and Spanish TV, radio and YouTube spots on addiction stigma, recovery, naloxone and opioid use in pregnancy, placed through the Nevada Broadcasters Association, plus prenatal story episodes, naloxone posters and the documentary 'Road to Recovery'.

Years: 2019
Country: United States
Topic: Drugs Harm reduction Maternal health Opioids
Asks people to: Reduce stigma Seek help Start
Strategy: Service link Stigma reduction Testimonial
Channel: Print Radio Social (organic)TV Website
Audience: Adults General public
Statewide, English and Spanish; prenatal/neonatal episodes for pregnant women and parents.

Evidence

ProcessUnknown

UNR's 2023 assessment of three Nevada Broadcasters Association reports (Oct 2020, Dec 2020, Apr 2021): 1,010-2,026 spots a month on 61 radio stations, about 90% English, but 40-51% aired overnight (midnight-5am) and over a third on all-sports stations. Community survey feedback on the anti-stigma ad was positive; no behavioral outcome measured.

Sponsor (who paid)

Nevada Department of Health and Human Services, Division of Public and Behavioral Health (State Opioid Response) State local government, funder
SAMHSA State Opioid Response grant Federal government, funder

Credits (who made it)

Three Sticks Productions Production, 2019-2021 source
Nevada Broadcasters Association Media, 2020-2021 source
University of Nevada, Reno (Larson Institute for Health Impact and Equity / School of Public Health) Research evaluation, 2023 source

Executions (individual ads)

Public Service Announcement - Anti Stigma (English) 2019 · tv · youtube
Public Service Announcement - Anti Stigma (Spanish) 2019 · tv · youtube
Public Service Announcement – Opioid Abuse and Your Newborn (Spanish version) 2019 · tv · youtube
Anti Stigma 30 TV English 2021 · tv · youtube
Anti Stigma 30 TV Spanish 2021 · tv · youtube
Prenatal Judge Sullivan Episode 2021 · website · youtube
Prenatal EMPOWERED Episode 2021 · website · youtube
Prenatal Isis Episode 2021 · website · youtube
Prenatal Kaisha Episode 2021 · website · youtube
George Petty - Father and Volunteer in Active Recovery 2020 · social-organic · youtube
Road to Recovery (documentary) 2021 · tv · youtube

Related campaigns

I Never Thought (Nevada opioid campaign) 2020
Life Unites Us 2020–now

Sources

Research notes

US-NV. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Three Sticks Productions and the Nevada Broadcasters Association (UNR 2023 assessment: spots 'created by the Nevada State Opioid Response team, in partnership with Three Sticks Productions and the Nevada Broadcasters' Association'; Road to Recovery documentary also Three Sticks/NVBA, 'won 5 Emmy awards' per the report). Larson Institute evaluated radio reach. Videos confirmed by oEmbed (Anti Stigma 2021 and prenatal episodes are on an account named Krysti Smith, embedded on nvopioidresponse.org). End year not set: last placement data April 2021, last upload Nov 2021, and the 2023 report still calls it current. Not settlement-funded per any source (SAMHSA SOR). Earlier 2017-2018 DHHS opioid PSAs (Mike, Judy, Noah) and the 2018 Attorney General/NVBA broadcast partnership predate 2021 and are not filed. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/nv-sor-opioid-psas.json, updated 2026-10-23· Link to this campaign