ny1.comSafer Choices
“Safer Choices”
New York State Department of Health harm reduction campaign launched February 9, 2023, starting on social media and a web hub, teaching people who use drugs and their families to carry naloxone, test drugs for fentanyl, never use alone and rely on the Good Samaritan law; promoted the N-CAP naloxone co-pay program. A naloxone PSA flight on social, digital and streaming ran July 11 to August 30, 2023, funded in part by CDC.
- Years
- 2023–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeStart
- Strategy
- Simple instructionStigma reduction
- Channel
- Social (paid)Website
- Audience
- AdultsGeneral publicPeople who use drugs, and their family and friends.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- New York State Department of Health State local government, funder and creator
- U.S. Centers for Disease Control and Prevention Federal government, partial funder (July-Aug 2023 naloxone PSAs)
Credits (who made it)
Not recorded yet.
Sources
Research notes
US-NY. The July 2023 naloxone PSA flight (NY1) is not named 'Safer Choices' in the article; it is grouped here as a DOH harm reduction wave the same year - split if a source shows a separate brand. No agency named. No ads located online. Discovered 2026-10-22 for #17.
Record cases/ny-doh-safer-choices.json, updated 2026-10-22· Link to this campaign