New York State youth vaping TV campaign (2019)

Statewide TV campaign by the New York State Department of Health (US-NY) in autumn 2019, during the vaping lung injury (EVALI) outbreak, warning teenagers and their parents about the dangers of vaping, alongside the launch of DropTheVape, a New York version of Truth Initiative's This is Quitting text program.

Years: 2019–now
Country: United States
Topic: Tobacco Vaping
Asks people to: Never start Talk to someone
Strategy: Cessation service link
Channel: TV Website
Audience: Parents Youth

Evidence

NoneUnknown

Sponsor (who paid)

New York State Department of Health State local government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

This is Quitting 2019–now

Sources

New York State Department of Health Announces New Services to Help E-Cigarette Users Quit in Response to Nationwide Outbreak of Vaping-Associated Illnesses (21 Oct 2019) sponsor · 2019

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). US-NY. The release does not name the campaign or the ads ('The Public Service Announcements can be viewed here'); the PSA page was not opened. endYear unknown. Check the numbers: 'nearly 40 percent of 12th grade students and 27 percent of high school students' using e-cigarettes (2018 NY data).

Record cases/ny-doh-youth-vaping-tv-2019.json, updated 2026-10-28· Link to this campaign