OASAS Statewide Addiction Awareness Campaign (Every Step of the Way)

Research notes

US-NY. Covers addiction broadly (alcohol, gambling, overdose); filed because it was framed around the overdose epidemic and SOR-funded. The 'Lower the risk' and 'Up' spots are from the playlist the 2023 harm reduction page links as 'all the PSAs from this campaign'; that link actually points to the Fall 2022 playlist, so attribution of these spots to the Fall 2022 wave rests on the playlist title. No agency named on the campaign pages. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Amsterland (creative), from the Open Book New York record of OASAS contract C004399, 'Public awareness advertising campaign services', USD 500,000 (fully spent), 1 Sep 2021 to 31 Aug 2026; it was OASAS's only advertising contract in force in October 2022, but the record does not name the campaign, so treat the credit as contract-based. Earlier Amsterland contract C004291 'Advertising for Statewide Campaign', USD 200,000, 2018-2020. Media buyer not found for 2022 (OpAD Media Solutions holds OASAS media contracts from May 2023). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.