Stick to the Game Plan
New York State OASAS digital, radio and social media problem gambling campaign launched in February 2022 with mobile sports betting, telling bettors to set time and money limits, limit alcohol while gambling and remember gambling is not for under-21s, and directing people to the HOPEline; rerun around the Super Bowl and the NFL season.
- Years
- 2022
- Country
- United States
- Topic
- Gambling
- Asks people to
- RecognizeSeek helpStop
- Strategy
- Service linkSimple instruction
- Channel
- RadioSocial (paid)Website
- Audience
- AdultsParents
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- New York State Office of Addiction Services and Supports (OASAS) State local government, creator and funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Stick to the Game Plan: Know the Signs 2022 · social-paid
- Stick to the Game Plan: Set Limits 2022 · social-paid
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. First flight 2 Feb - 1 Apr 2022. Reruns for the Super Bowl and NFL season are from an OASAS Senate testimony seen only as a search snippet; not opened. Executions are the two videos named on the release; direct video links not found. Budget and agency not stated.
Record cases/ny-oasas-stick-to-the-game-plan.json, updated 2026-10-28· Link to this campaign