PrEP Aware Week (New York State)
New York State Department of Health AIDS Institute week of PrEP awareness events and social media (from 20 October 2019). Over 250 providers ran more than 750 events using a ready-made toolkit of videos and ads in English and Spanish.
- Years
- 2019–now
- Country
- United States
- Topic
- HIV/STI
- Asks people to
- Seek helpStart
- Strategy
- Simple instructionTrusted messenger
- Channel
- Clinical settingEventsSocial (organic)
- Audience
- AdultsClinicians
Evidence
ObservationalPositive
Interrupted time series of prescription fills: the 2019 week was followed by a 6-9% rise in PrEP fills lasting about 2 months (an estimated 2,727 extra fills), mostly refills; new prescriptions rose only among Latinx people (+21%) (Tesoriero 2022).
Sponsor (who paid)
- New York State Department of Health AIDS Institute State local government, organizer
Credits (who made it)
Not recorded yet.
Related campaigns
- PrEP4Love 2016–now
Sources
- Tesoriero JM, Yuan Y, Newport R et al. Assessing the impact of a PrEP Aware Week campaign on PrEP prescription fills in NYS. J Public Health Manag Pract 2022 evaluation · 2022 · DOI 10.1097/phh.0000000000001554 · PMID 35867501
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Whether the week recurred after 2019 was not checked.
Record cases/ny-prep-aware-week.json, updated 2026-10-22· Link to this campaign