New York ROPS Social Marketing Campaign
Also: ROPS Rebate Program (New York)
New York Center for Agricultural Medicine and Health program (from about 2006) that combined farmer-tested messages with rebates and a hotline to get farmers to retrofit older tractors with rollover protective structures (ROPS).
- Years
- 2006–now
- Country
- United States
- Topic
- Injury prevention
- Asks people to
- Start
- Strategy
- Policy pairedService linkSimple instruction
- Channel
- Direct mailHotlinePrintRadio
- Audience
- AdultsFarmers with older tractors lacking ROPS.
Evidence
ObservationalPositive
Cost analyses (Sorensen 2010; Myers 2018): averted injury costs from 2007 to 2017 were about $6.0 million against a program cost of about $1.8 million, with more savings projected as retrofitted tractors stay in use. Among 382 retrofitting farmers surveyed, two reported a rollover or close call after installation.
Sponsor (who paid)
- New York Center for Agricultural Medicine and Health (Bassett) NGO, creator
Credits (who made it)
Not recorded yet.
Sources
- Sorensen JA et al. Cost-effectiveness of a ROPS social marketing campaign. J Agric Saf Health 2010;16(1):31-40 evaluation · 2010 · DOI 10.13031/2013.29247 · PMID 20222269
- Myers M et al. Rollover Protective Structures, Worker Safety, and Cost-Effectiveness: New York, 2011-2017. Am J Public Health 2018;108(11):1517-1522 evaluation · 2018 · DOI 10.2105/AJPH.2018.304644 · PMID 30252530
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Evaluations are cost-effectiveness models, not a controlled comparison. Start year and channels from secondary memory; confirm. US-NY.
Record cases/ny-rops-social-marketing.json, updated 2026-10-22· Link to this campaign