▶Videoyoutube.comRoutine for Recovery
Also: Rutina para la recuperación
New York State OASAS short documentary and public awareness video released April 25, 2023, following clients of opioid treatment programs (a man from the Bronx and a woman from Watertown) to counter community opposition and stigma toward medication for opioid use disorder; later included in OASAS's May 2024 TV special.
- Years
- 2023–now
- Country
- United States
- Topic
- Opioids
- Asks people to
- Reduce stigmaSeek helpSupport a policy
- Strategy
- Stigma reductionTestimonial
- Channel
- Social (organic)TVWebsite
- Audience
- General public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- New York State Office of Addiction Services and Supports (OASAS) State local government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Routine to Recovery (short documentary) 2023 · website · youtube
Related campaigns
- Turn the Page on Stigma 2025–now
Sources
Research notes
US-NY. Release date (25 Apr 2023) and the Bronx/Watertown detail are from search snippets (OASAS node/20551, WNYT), not opened. TV channel refers to the May 2024 'Addiction: The Next Step' TV special that included the segment (OASAS page, search snippet). YouTube id CWcdRujHQsY from the page embed, confirmed via oEmbed (NYS OASAS). Discovered 2026-10-22 for #17. Procurement search 2026-10-22: Open Book New York shows OASAS creative/media contracts in force in 2023 (Amsterland C004399 public awareness advertising, 2021-2026; OpAD Media Solutions media buying from May 2023; BBG&G Advertising prevention campaign from Sep 2023). Possible vendor: Amsterland; the short documentary may also have been produced in house. No record names it. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/ny-routine-for-recovery.json, updated 2026-10-23· Link to this campaign