Stay Awake! Stay Alive!
“Stay Awake! Stay Alive!”
New York's drowsy-driving campaign, run by a state partnership around the spring and fall clock changes, that brands 'drowsy' as the fourth D of dangerous driving and uses variable message signs, college outreach and a student PSA video contest.
- Years
- 1996–now
- Country
- United States
- Topic
- SleepTraffic safety
- Asks people to
- StopSubstitute
- Strategy
- Contest incentiveSimple instruction
- Channel
- EventsOutdoorWebsite
- Audience
- General publicYouthGeneral public, young drivers, college students, commercial drivers
Evidence
NoneUnknown
State releases report crash counts (e.g. 5,111 police-reported fatigue/asleep crashes in 2023) but no campaign evaluation. New York's 1990s drowsy-driving survey (McCartt et al. 1996) is formative background.
Sponsor (who paid)
- New York State Partnership Against Drowsy Driving (NYPDD) State local government
- New York State DMV / Governor's Traffic Safety Committee State local government
- New York State Thruway Authority State local government
Credits (who made it)
Not recorded yet.
Sources
- New York State warns of drowsy driving risk as daylight saving time ends (NY DMV) sponsor
- Thruway drowsy driving release, 1 Nov 2024 sponsor · 2024
- The scope and nature of the drowsy driving problem in New York State evaluation · 1996 · DOI 10.1016/0001-4575(96)00021-8 · PMID 8870778
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Start year not confirmed. URL taken from web search results. startYear 1996 is the earliest dated source found, not a confirmed launch year.
Record cases/ny-stay-awake-stay-alive.json, updated 2026-10-23· Link to this campaign