▶Videoyoutube.comJust in Case
“New Yorkers carry naloxone.”
New York City Health Department campaign launched May 29, 2026 (running mid-May to mid-June) promoting free naloxone by mail and virtual training, concentrated in neighborhoods with the most overdose deaths, in newspapers, radio, social media, LinkNYC kiosks and other public spaces.
- Years
- 2026
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Start
- Strategy
- Service linkSimple instruction
- Channel
- OutdoorPrintRadioSocial (paid)
- Audience
- AdultsGeneral public
Evidence
NoneUnknown
No evaluation found. The department reported distributing more than 285,000 naloxone kits in 2025 (context).
Sponsor (who paid)
- New York City Department of Health and Mental Hygiene State local government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Just in Case | Naloxone | (English :30) 2026 · social-paid · youtube
Related campaigns
- Save a Life. Carry Naloxone. 2016
- Let's Talk Fentanyl 2021–2022
Sources
Research notes
US-NY (NYC). Funding source and agency not stated. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: NYC City Record awards (data.cityofnewyork.us dg92-zbpx) show DOHMH's agency-wide media buyer, OpAD Media Solutions / HN Media and Marketing (media buying awards 2010, 2016, 2020, 2022 USD 243.5M, 2026), and a multi-award roster of creative agencies for 'public education and media campaigns' (Bandujo Advertising and Design, Mind4/DCF Advertising, Starfish, Sherry Matthews, Vanguard Direct, DePirro/Garrone; extensions 2023-2026). Possible vendors for 2026: OpAD (media) and one of the roster agencies (creative); no award names this campaign. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/nyc-just-in-case-naloxone.json, updated 2026-10-23· Link to this campaign