NYC Safe Sleep campaign
Also: Put them to bed as if their life depends on it (2017)
“Put them to bed as if their life depends on it.”
April 2015 citywide campaign on the risks of bed sharing with infants, on subways, buses, taxis and social media in several languages; a 2017 ACS wave used the tagline above in bus shelters, salons, bodegas and laundromats in five languages. The city cited 40 sleep-related infant injury deaths in 2014 and bed sharing in 52% of such deaths.
- Years
- 2015–now
- Country
- United States
- Topic
- Infant sleep
- Asks people to
- Substitute
- Strategy
- Simple instruction
- Channel
- OutdoorWebsite
- Audience
- ParentsNYC parents and caregivers
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- City of New York (Mayor's Office, Administration for Children's Services, Department of Health and Mental Hygiene) State local government
Credits (who made it)
Not recorded yet.
Related campaigns
- Back to Sleep 1994–now
Sources
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Fear-appeal tag is a guess from the tagline; check creative. Lead agency for 2015 wave not confirmed. URL seen in WebSearch results;
Record cases/nyc-safe-sleep.json, updated 2026-10-23· Link to this campaign