Don't Get Sucked In

Asthma and Respiratory Foundation NZ nationwide youth vaping education campaign announced in November 2019 for launch at the start of school Term One 2020, in response to principals asking for help with vaping among non-smoking teens and delays in vaping regulation.

Years: 2020–now
Country: New Zealand
Topic: Asthma Tobacco Vaping
Asks people to: Never start
Strategy: Fear appeal
Channel: School Social (paid)
Audience: Youth

Evidence

NoneUnknown

Sponsor (who paid)

Asthma and Respiratory Foundation NZ NGO, funder and creator

Credits (who made it)

Not recorded yet.

Sources

Don't Get Sucked In - New campaign to tackle teen vaping epidemic (Scoop, ARFNZ release, November 2019) sponsor · 2019

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). NZ. Planned launch; whether and how it ran in 2020 not confirmed. Channels and strategy are guesses from 'education campaign' for schools; verify. asthma topic added because the sponsor is a respiratory charity; drop if it doesn't fit.

Record cases/nz-arfnz-dont-get-sucked-in.json, updated 2026-10-28· Link to this campaign