Sleep-On-Side When Baby's Inside
National campaign asking women from 28 weeks of pregnancy to go to sleep on their side to lower stillbirth risk.
- Years
- 2018–now
- Country
- New Zealand
- Topic
- Maternal healthSleep
- Asks people to
- Substitute
- Strategy
- Simple instruction
- Channel
- Clinical settingPrintSocial (paid)
- Audience
- AdultsPregnant women, midwives
Evidence
ObservationalUnknown
Two national web surveys of pregnant women and professionals after launch assessed awareness and position; detailed figures not read.
Sponsor (who paid)
- New Zealand Ministry of Health / Health Quality & Safety Commission (not verified) Foreign government
Credits (who made it)
Not recorded yet.
Sources
- Modification of maternal late pregnancy sleep position: a survey evaluation of a New Zealand public health campaign evaluation · 2021 · DOI 10.1136/bmjopen-2020-047681 · PMID 33980531
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Not a program: true public campaign, but adjacent to the infant/maternal safe-sleep theme; hand to that agent if it covers it. Sponsor not verified. Merged 2026-10-23: a duplicate record (sleep-on-side-when-babys-inside) written in parallel by the OpenAlex sleep search (PR #38) was folded in; 0 sources added from it. Its summary read: "New Zealand campaign from 2018 telling pregnant women to go to sleep on their side from 28 weeks, after research linked going to sleep on the back with late stillbirth. 86.5% of pregnant women had heard the advice and supine going-to-sleep fell from 3.9% to 1.8%."
Record cases/nz-sleep-on-side.json, updated 2026-10-23· Link to this campaign