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Move Your Way

HHS Office of Disease Prevention and Health Promotion campaign (launched 2019) that turns the Physical Activity Guidelines for Americans into plain messages and tools, such as an activity planner, for people thinking about getting more active. It was piloted in eight communities in 2020.

Years
2019–now
Country
United States
Topic
Physical activity
Asks people to
Start
Strategy
Self efficacySimple instruction
Channel
EventsOutdoorSocial (paid)Website
Audience
AdultsParents

Evidence

ObservationalPositive

Cross-sectional web survey of 5,140 adults in eight pilot communities, March-October 2020 (Olscamp 2022): people who reported exposure had 7.2 times the odds of knowing the Guidelines and 1.4 times the odds of reporting meeting both aerobic and muscle-strengthening guidelines than unexposed respondents.

Sponsor (who paid)

  • Office of Disease Prevention and Health Promotion (HHS) Federal government, funder and creator

Credits (who made it)

Related campaigns

Sources

  1. Olscamp K et al. Understanding the Impact of Move Your Way Campaign Exposure on Key Physical Activity Outcomes - Results from a Multi-site Pilot Evaluation. J Healthy Eat Act Living 2022;2(3):113-125 evaluation · 2022 · PMID 37771479
  2. Bungum TJ et al. An assessment of the move your way program among hispanic adults in Las Vegas, Nevada. Arch Public Health 2023;81(1):192 evaluation · 2023 · DOI 10.1186/s13690-023-01201-4 · PMID 37915087

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Launch year 2019 from secondary sources; confirm on health.gov. Exposure self-reported; cross-sectional. Credits checked 2026-10-22 against fetched pages: NPHIC 2019 abstract by two CommunicateHealth staff says 'ODPHP partnered with CommunicateHealth (CH) to create Move Your Way'. Contracts: OASH orders to CommunicateHealth for 'Physical activity and sports promotion and Healthy People 2030 support services for ODPHP', 2019-2020 (USD 4.36M) and 2020-2021 (USD 5.07M), and ODPHP web and communication support orders 2013-2024; ODPHP communication support moved to Lumina Corps in 2023-2024 (procurement-awards.tsv). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/odphp-move-your-way.json, updated 2026-10-23· Link to this campaign