sleepreviewmag.comABCs of Safe Sleep (Ohio)
Also: Infant Safe Sleep campaign (Ohio)
“Alone, Back, Crib”
Statewide campaign launched April 2014 telling parents and grandparents in high infant-mortality areas that babies should sleep Alone, on their Back, in a Crib. Billboards, cable, transit, internet and radio, plus a PSA, poster and brochure at safesleep.ohio.gov; about $500,000 reported. Columbus Public Health extended it locally in 2014-15.
- Years
- 2014–now
- Country
- United States
- Topic
- Infant sleep
- Asks people to
- Substitute
- Strategy
- Coined termSimple instruction
- Channel
- OutdoorTV
- Audience
- ParentsMothers, fathers and grandparents in nine high-infant-mortality Ohio areas
Evidence
NoneUnknown
No campaign evaluation found. Related Ohio hospital QI (EASE) raised AAP-compliant sleep in six children's hospitals from 32.6% to 58.2%. Mothers who know the ABCs often find them unrealistic (Moon 2024).
Sponsor (who paid)
- Ohio Department of Health State local government
Credits (who made it)
Not recorded yet.
Related campaigns
- Back to Sleep 1994–now
Sources
- ABCs of Safe Sleep (Ohio) (official page) sponsor
- Ohio ABCs of Safe Sleep campaign (Sleep Review, April 2014) news · 2014
- Ohio campaigns aim to address infant sleep safety (Health Policy Ohio, 2014) news · 2014
- Macklin JR et al. The EASE QI project: safe sleep in Ohio children's hospitals. Pediatrics 2016 evaluation · 2016 · DOI 10.1542/peds.2015-4267 · PMID 27630074
- Moon RY et al. The tension between AAP safe sleep guidelines and infant sleep. Pediatrics 2024 evaluation · 2024 · DOI 10.1542/peds.2023-064675 · PMID 38529562
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Already logged in data/state-campaigns.tsv (OH row). 'ABC' messaging is used by many states (TN, MO, NM); the original ABC formulation's author was not traced. URL seen in WebSearch results;
Record cases/oh-abcs-of-safe-sleep.json, updated 2026-10-23· Link to this campaign