Change the Game Ohio
Ohio for Responsible Gambling's youth gambling prevention campaign, launched in March 2019 and led by the Ohio Department of Mental Health and Addiction Services, that equips parents, teachers and other adults with fact sheets, warning signs, discussion guides and video PSAs about youth gambling, including betting inside video games, loot boxes and virtual currency.
- Years
- 2019
- Country
- United States
- Topic
- Gambling
- Asks people to
- Never startRecognizeTalk to someone
- Strategy
- Self efficacySimple instruction
- Channel
- SchoolSocial (organic)TVWebsite
- Audience
- ParentsYouthAdults who influence young people (parents, teachers, coaches); later PSAs aimed at under-21s.
Evidence
NoneUnknown
No evaluation found. The 2019 conference abstract planned to measure site traffic, downloads and partner engagement.
Sponsor (who paid)
- Ohio for Responsible Gambling (led by Ohio Department of Mental Health and Addiction Services) State local government, creator and funder
Credits (who made it)
- Origo Branding Creative, 2019-2020 source
Related campaigns
Sources
- Frohnapfel-Hasson S, Ciaffoncini A. Change The Game: Addressing youth gambling through a public awareness campaign. National Conference on Health Communication, Marketing, and Media 2019 (abstract) sponsor · 2019
- Watch and share new Change the Game Ohio video PSAs about youth gambling (Pause Before You Play blog, 27 July 2020) sponsor · 2020
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Background figures in the abstract (15% of Ohio youth 12-17 gamble; children who gamble by 12 are 4x more likely to develop a problem) come from ORG materials; check before quoting. 30- and 15-second PSAs (2020) are co-brandable for local organisations at no charge via Origo Branding; a newer under-21 PSA is dated August 2026 on the campaign blog (search result, not opened). Origo is listed as creative from the PSA post; the 2019 abstract lists it only as the co-author's affiliation.
Record cases/oh-change-the-game-ohio.json, updated 2026-10-28· Link to this campaign