Take Charge Ohio

▶Videoyoutube.com

“Take Charge Ohio: Manage Pain and Prevent Medication Abuse”

Ohio Department of Health campaign (US-OH) launched November 2017 with a CDC grant, "Manage Pain and Prevent Medication Abuse", aimed at prescribers, patients and the public with safe-prescribing materials, non-opioid pain options, recovery and naloxone resources.

Years: 2017–now
Country: United States
Budget: About $1 million (CDC grant).
Topic: Drugs Opioids
Asks people to: Start Talk to someone
Strategy: Self efficacy
Channel: Clinical setting Outdoor Print Radio Social (paid)TV
Audience: Adults Clinicians General public

Evidence

NoneUnknown

No outcome data attributable to the campaign; prescriptions were already falling (793M doses in 2012 to 631M in 2016) and overdose deaths rose to 4,050 the year before launch.

Sponsor (who paid)

Ohio Department of Health, with other state agencies and boards State local government, funder and creator

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Take Charge Ohio Campaign (mission video, :30) tv · youtube
Take Charge of Your Health (mission video, :15) tv · youtube
Take Charge Ohio TV PSA: Talk to your Doctor tv · youtube
Take Charge Ohio: Managing Pain Properly website · youtube
More Pain Pills Mean More Risk (print ad) 2024 · print · sponsor-site
Eliminate Risk by Safely Disposing of Excess Pills (print ad) 2024 · print · sponsor-site
Safely Store and Dispose of Pain Medications (poster) 2024 · print · sponsor-site

Related campaigns

Starts with One 2018–now
Use Only As Directed 2008–2020

Sources

Ohio AFP: Take Charge Ohio campaign launched news · 2017
WCBE (AP): Data indicate POTUS anti-opioid ad campaign won't work news · 2017
Take Charge Ohio: General Public Toolkit (videos, PSAs, 2024 print ads) sponsor

Research notes

US-OH. Site now at takecharge.ohio.gov (visited 2026-10-22); takechargeohio.org no longer resolves. Still active 2021+: the general public toolkit (page dated 5 March 2021) carries print ads, posters and brochures with 2024 file dates (BHIW_TC_* files, Feb-June 2024), so materials were refreshed in 2024; whether paid media ran after 2018 is not confirmed. Executions are the four YouTube videos on the site (Ohio Department of Health channel; upload years not read) and the 2024 print ads. No agency named; the BHIW file prefix may refer to the ODH Bureau of Health Improvement and Wellness (inference). Ad library search: "Take Charge Ohio", "Ohio Department of Health". Procurement search 2026-10-22: An OhioMHAS RFP sought a contractor to 'develop, provide creative media solutions, and promote the Take Charge Ohio campaign' (everything-pr listing, now 410); no award notice found. Ohio Controlling Board and Ohio Checkbook records not searched. Evaluation links reviewed 2026-10-22: removed two HEALing Communities Study papers (Lewis 2024, 2026); they evaluate the HCS campaigns, not this state campaign (see healing-communities-study-campaigns).

Record cases/oh-take-charge-ohio.json, updated 2026-10-22· Link to this campaign