One Pill Can Kill (Oklahoma State University)
“One Pill Can Kill”
Statewide fentanyl poisoning awareness campaign launched January 2023 by Oklahoma State University's National Center for Wellness and Recovery in conjunction with the DEA's One Pill Can Kill effort, aimed at parents and young adults, warning about counterfeit pills that mimic Adderall, Xanax and Percocet.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appeal
- Channel
- Social (organic)Website
- Audience
- ParentsYoung adults
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Oklahoma State University Center for Health Sciences, National Center for Wellness and Recovery Academic, creator
- U.S. Drug Enforcement Administration Federal government, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- One Pill Can Kill 2021–now
Sources
Research notes
US-OK. State-university adaptation of the DEA brand. The NCWR was created with Oklahoma's 2019 Purdue Pharma settlement (background knowledge; not confirmed on a page opened here - medicine.okstate.edu and campusdrugprevention.gov returned 403), so settlement funding is not recorded. Channels provisional. Discovered 2026-10-22 for #17.
Record cases/ok-osu-one-pill-can-kill.json, updated 2026-10-22· Link to this campaign