Tobacco Stops With Me
“Tobacco Stops With Me”
Oklahoma statewide tobacco counter-marketing campaign (US-OK) launched in 2007 by the Oklahoma Tobacco Settlement Endowment Trust (TSET), a constitutional state agency funded by Master Settlement Agreement earnings. It addresses quitting, secondhand smoke and industry tactics and promotes the Oklahoma Tobacco Helpline.
- Years
- 2007–now
- Country
- United States
- Topic
- Tobacco
- Asks people to
- StopSupport a policyTalk to someone
- Strategy
- Cessation service linkIndustry denormalizationTestimonial
- Channel
- OutdoorRadioSocial (paid)TV
- Audience
- AdultsGeneral public
Evidence
Quasi-experimentalPositive
In a 2-year longitudinal study of 4,001 Oklahomans aged 18-54, awareness was 81%; exposure doubled quit attempts among tobacco users, and exposed non-users were 1.5 times more likely to help someone quit (James 2015). Serial surveys 2007-2015 showed support for smoke-free bars rising from 23.7% to 55% (White 2015).
Sponsor (who paid)
- Oklahoma Tobacco Settlement Endowment Trust (TSET) State local government, funder and creator
- Tobacco Master Settlement Agreement endowment Settlement funded, funding source
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Tobacco Stops With Me ad, Mar 17, 2023 2023 · social-paid · meta-ad-library · 125K - 150K impressions · spend $1.5K - $2K
- Oklahoma is at the mercy of Big Tobacco (preemption policy ad) 2024 · social-paid · meta-ad-library · 5K - 6K impressions · spend <$100
- Tobacco Stops With Me ad, Oct 20, 2020 2020 · social-paid · meta-ad-library · 25K - 30K impressions · spend $200 - $299
Related campaigns
Sources
- James SA et al. Longitudinal evaluation of the Tobacco Stops With Me campaign. Am J Prev Med 2015;48(1 Suppl 1):S71-7 evaluation · 2015 · DOI 10.1016/j.amepre.2014.09.012 · PMID 25528712
- White AH et al. Oklahoma "Tobacco Stops with Me" Media Campaign Effects on Attitudes toward Secondhand Smoke. J Okla State Med Assoc 2015;108(11):450-4 evaluation · 2015 · PMID 26817061
Research notes
US-OK. TSET is a state agency created by constitutional amendment; tagged state-local-government plus settlement-funded. Creative agency not verified. Ad library search: "Tobacco Stops With Me", "TSET", "Oklahoma Tobacco Helpline".
Record cases/ok-tobacco-stops-with-me.json, updated 2026-10-22· Link to this campaign